In the context of rapid digital transformation and the growth of the digital economy, innovative entrepreneurship has become an essential trend for the younger generation. To equip students with modern entrepreneurial knowledge, skills, and mindsets, the E-Commerce program at VHU is committed to fostering entrepreneurship aligned with sustainable development, meeting the evolving demands of the labor market and society in the digital era.
The program focuses on developing competencies in building and operating digital business models, while applying information technology, artificial intelligence (AI), data analytics, digital marketing, and e-commerce solutions to entrepreneurial activities. Students are encouraged to generate innovative business ideas, identify market opportunities, develop startup projects, and launch products and services on digital platforms.
In addition to creating economic value, the program emphasizes social responsibility, professional ethics, and environmental awareness. Topics such as green business, sustainable consumption, the circular economy, and ESG-oriented business practices are integrated into the curriculum to help students develop business models that are both sustainable and capable of generating positive impacts on society.
Through strong collaboration with industry partners, innovation competitions, internships, and real-world projects, VHU aims to nurture a new generation of dynamic and creative E-Commerce graduates who possess entrepreneurial capabilities and the adaptability needed in the global business environment. These graduates will contribute to the advancement of the digital economy and the sustainable development of Vietnam.
Phan Thanh My, Faculty of Economics and Management