For the first time, the Faculty of Economy and Management at Van Hien University is incorporating the “Brand Management” module into its curriculum using a bilingual English-Vietnamese format. This approach offers students a modern learning experience, helping them access global brand thinking and specialized terminology without language barriers.
The course is led by Mr. Dang Thanh Vu, an expert with over 30 years of practical experience in tourism, services, and brand management. Known for his storytelling teaching style, Dr. Vu provides practical, "combat-ready" insights that go beyond theory to address real-world business challenges.
More than just visual identity or campaign planning, this course explores the lifecycle of a brand—from concept to market positioning. Students will engage with real-world case studies, design brand value, and adopt a managerial mindset to understand brands as living, emotional entities.
Key Learning Outcomes:
• Understanding the nature of branding in the modern multi-touchpoint era.
• Crafting compelling Brand Stories that resonate with customers.
• Ensuring brand consistency across business operations.
• Developing brands that are authentic, ethical, and sustainable.
This module is designed not only to impart knowledge but also to inspire self-discovery, encouraging students to start their own unique brand stories.
Dang Thanh Vu - Faculty of Economics and Management